Tuesday, April 7, 2020


A Mighty Entity: What Makes An Efficient Business?

February 21, 2020 by  
Filed under Business, Opinion, Tech/Internet, Weekly Columns

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(ThyBlackMan.com) Ensuring your business is efficient is much like saying you need great employees or a fantastic marketing campaign. These things are blatantly obvious, but they are obvious for a reason. In the case of an efficient business making sure that everything is running smoothly is going to ensure that the company is doing it’s best. But it seems that we can get bogged down by procedure. The right process is invaluable, but what does it take to make an efficient business these days? Is it about having the right people on board, is it about the tools, or a vast combination of factors?

A Focused Marketing Practice

Marketing is such a labyrinthine procedure that it can easily escape us. Small businesses can struggle with this marketing because there are so many options out there. Many companies feel that they have to hit as many different platforms as possible to spread the message. But this is counterintuitive. It’s far better to choose a handful of platforms where you can concentrate your message. When you choose a platform like Instagram or Twitter, you can focus all your efforts on squeezing the potential out of it. You can use an Instagram reporting tool to get the relevant insights. And when you have the right tools in place, this will make for a far more organized foundation. Marketing is crucial, but when you start to diversify your efforts, this is when you begin to lose sight of the bigger picture.

An Organized Foundation

Organization is crucial. But small businesses can struggle to keep organized because there are so many different things flying around. This is why it’s vital to have a handful of the most important tools in the business. For example, from the perspective of the accounts, business accounting software must be in place. As dull as filing systems may be, ensuring that these things are in place is the foundation of good infrastructure. People that start out with good intentions for their business can find themselves overwhelmed by the sheer amount of paperwork. So the option is simple, you can either get an accountant or a secretary, or you can purchase a filing program that can help you.

Automating As Much As Possible

Automation is the buzzword right now. Its crucial in marketing terms to automate as much of your social media posts as possible. Many companies now struggle to churn out the content on time. And content is king, as it’s been stated so many times. So when you have good content, you need to make sure that it is out there as much as possible. You show that you are efficient in terms of content isn’t just about regular postings on social media; it’s about repurposing the best content. As far as Search Engine Optimization is concerned, there’s a lot to be said for having videos or infographics and mixing up the visual aspects of the content. If you’ve got a fantastic blog turning it into a video blog or an infographic can stretch that content further while still communicating the same message. Many firms do this now, and it’s a good idea to get involved, especially if you’ve got limited scope for great content. Ultimately, great content is hard to create consistently unless you’ve got a wealth of creative talent.

Employee Friendliness

An efficient business isn’t just about the processes, but it’s about making sure that the relationship between tool and human is as productive as possible. User experience is something that we hear a lot with regards to the customer, but we have got to make sure that the tools that we have our easy to use so the processes can be brought down to its minimum. But as far as that employee shorthand is concerned, you’ve got to think about human relationships. Implementing a more nurturing culture is as important as the tools you install on their computers. We have to remember that an office is where an employee will spend one-third of their life, and this means that if they don’t feel good doing their work they are not going to be productive. It’s an age-old cliche, but making your employees happier means they will work better. It’s not necessarily about improving morale or focusing on their well-being, but it’s also about making sure that your employees are satisfied with what they are doing. 

Focus On How You Communicate

Being the leader of a business is the template of how a business should operate. If you don’t express yourself quickly and efficiently, time is wasted and so is money. Focus on how you interact with your employees. It is not just about the words you say, but it’s also the platforms which you use. And if you aren’t easily reachable, you may want to think about implementing an open-door policy. Ensuring that you focus on distilling your communication methods to something simple will improve business processes across the board. You should also think about combining different communication methods. If you use different methods, then you can use a VoIP service as a one-size-fits-all approach to communication. For the benefit of the employees, it’s essential to diversify your means of communication. It’s not just about sending an email or a phone call, but it’s a combination of efforts.

Embracing Outsourcing

We can’t be skilled in everything. Outsourcing is incredibly popular, not just as a way to save money, but as a way to highlight the skills gap in the business. If we choose to outsource non-core activities, we can achieve a far more efficient business. When you are a small business owner, you’ve got to find the best way to achieve what you want. Outsourcing can be one of the best methods at the very beginning of your company. There are so many different outsourcing firms out there that you can find a good deal but you can also make sure that you are propping up the business where it was once sagging.

An efficient business is a vast combination of components. It isn’t a one-size-fits-all approach, but it’s about a combination of factors combining to make one mighty efficient entity. 

Staff Writer; Greg Short


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