(ThyBlackMan.com) There hasn’t been a single time in history when trade and commerce hasn’t been affected by the evolution of technology. Today, technology is being developed faster than ever, and business owners at all levels have been feeling it. Social media, increasing mobile and software capabilities, and more cutting-edge tech like 3D printing has all had a considerable impact on the way companies are run. Here, we’ll have a look at some of the biggest ways technology is changing business.
Better Connectivity
If there’s one thing that has influenced a wider spread of businesses than any other, it’s the increased ease with which we all keep in touch with each other. Whether it’s the ease of being able to talk to all of your colleagues and employees or the evolution of emergency notification systems, the massive rise of mobile technology and the increased quality of internet connectivity has blended seamlessly
with business’s needs for communication. Connectivity is now so great that it’s possible to run a business from New York, have a head of marketing in London and a supply chain manager in Beijing, and still have a perfectly competent operation.
Major Customer Segmentation
With the flow and accessibility of more and more kinds of data, it’s now easier than ever for business owners and marketers to know exactly what their target audience is looking for. Analytics services has allowed businesses to break their prospects down into smaller groups, target those groups more specifically, and, ultimately, get greater returns on the money they’re investing in marketing. Even a basic account on Google analytics will show you where your website visitors are from, the kind of browser they’re using, how they came across your website, how long they stay, and all kinds of other valuable information.
Services that are a little more in-depth will allow you to hone your data in even further, incrementally refining your processes, your services, the value of what you’re offering your customers, and other facets of your business. By using modern tech to analyse customer behaviour, and making the right changes based on them, any business can dramatically increase its conversions.
The Cloud Revolution
If you’re running a business, and you haven’t used a single cloud tech feature yet, then you’ve got a lot of catching up to do! Cloud computing has allowed businesses, both large and small, to move part of their operations to third-party servers, accessible through a basic internet connection. This not only allows for instant and on-demand expansion without the risk of downtime and crashes, but also gives small, cash-strapped businesses access to valuable resources that would have been far too expensive otherwise. This, in turn, has levelled the playing field, and allowed small businesses a much greater share of the market, and better methods for undermining their large, corporate competitors. The history of the cloud has been characterised by massive leaps forward, and we’re expected to see a lot more in the near future!
There you have just three of the exciting ways technology is changing the world of business.
Staff Writer; George Hall