(ThyBlackMan.com) GIF file formats are often used for things such as logos and graphics with solid areas of colors. In terms of marketing, however, we find that generally GIFs, or Graphic Interchange Formats, are utilized in the context of social media.They are strong elements in terms of conveying a specific thought, feeling, or delivering a point that may otherwise fall upon deaf ears without witty visual engagement. What may surprise and intrigue most is the usefulness of GIFs within email marketing.
So What Gifts Can GIFs Provide Through Email?
Generally marketers don’t think to incorporate GIFs with emails; however, this can prove to in fact be quite a powerful delivery.
According to Matt Caldwell, VP of creative for email marketing platform provider Yesmail, “marketers can tie in GIFs into their email marketing and deliver a livelier experience.”
InteractiveGIFs are relatively simple for marketers to construct and they carry much weight in regards to engaging individuals and conveying whatever words may fail to. GIFs are simple; they run without the need for individuals to press play or impatiently wait for buffering issues. This allows whatever the main message to be successfully carried across without delay.
If the marketing strategy attempts to cover different outbound marketing techniques, using B2B list providers like List Giant, then this will definitely prove to be an effective method as it will stand out amongst the sea of cold outreach email being used today.
Staff Writer; Omar Smith