Nintendo Wii U: 5 Mistakes Nintendo Made That Killed Its Own Gaming Console.

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( Nintendo could have saved Nintendo Wii U from dying, but the company didn’t see where it was wrong. The Wii U console is slowly becoming a history as the console has already received its last game and the manufacturers are busy in shipping Nintendo Switch units.

Fortunately, the company is doing great in terms of Nintendo Switch sales. According to estimations done by the analysts, Switch will soon surpass the sales figures Wii U has ever recorded.

No matter how much success the company’s new console sees, the fate of Wii U could be different if Nintendo didn’t leave it like this. Here are the mistakes Nintendo made over the years that completely killed Wii U console.

Nintendo Failed In Marketing

Nintendo was never good at marketing Wii U. The biggest problem was that the company didn’t project the console in a way it should be doing. A large number of Wii users weren’t convinced why they should upgrade to a new console.

Nintendo simply assumed that the success of Wii will easily led many new customers to buy Wii U because it was the successor of a popular console. But these assumptions went down when many customers didn’t even consider Wii U as a new console. The Wii U was considered nothing more than just an add-on for the console people already owned.

Ignored Other Console Launches

In 2012, when Nintendo Wii U was launched, there were talks about Sony’s PlayStation 4 and Microsoft’s Xbox One. Sony even released its console just two months after the Wii U and damaged Nintendo’s expectations with sales.

At E3 2013, Microsoft introduced Xbox One, which finally arrived in November 2013. It became very clear that the Wii U was nowhere in the battle of specifications and features of these eight-generation consoles. The only good thing Wii U had at that time was HD graphics.

Lack of Features

The Nintendo Wii U specs, features and price failed to convince industry experts to consider it as an eighth-gen console. Confusing controls, lack of standard features such as group chat, the ability to play disc-based media other than games, and achievements made the Wii U a console with lack of focus on user experience. However Nintendo established its consoles differently, but such establishment did more harm than good for the company, as it took away people from the company.

Lack of content

When the Wii U console was launched, the only good game people had for long time was the Super Mario 3D World. Sequel to the 3DS game Super Mario 3D Land, this game was the only good thing fans got from the company after buying Nintendo Wii U.

The lineup of games Nintendo announced was also thin. There was nothing groundbreaking and lack of third-party titles was the biggest challenge Nintendo faced with the console. Later, the company brought several other games and delivered some excellent titles, but for many fans, who owned the console that time, the arrival of fresh, investment worthy content was scarce.

It was obviously not easy for a console to survive with less content when the high-end game consoles were hitting the store shelves.

Strictness Killed Opportunities

Nintendo has been very protective when it comes to its intellectual property. Mario is the finest example and there are many other characters Nintendo always kept behind locked doors. The fear and protectiveness led the company to many failed attempts where it was expecting success in disc-based gaming.

Being strict to its intellectual property is an understandable decision, but the over-protective attitude led the company to face criticism and poorly delivered line up of games.

Bottom Line

Historically, Nintendo is known for surprises. It introduces new consoles, discontinues them suddenly, shifts focus from core gamers, fights with game developers, makes super flop movie Super Mario Bros. and puts weird price tags on its gaming consoles. Nintendo is unpredictable and so is the gaming community.

The sales of Nintendo Wii U were expected to surpass the Wii, but the company hardly managed to sell 13.56 million Wii U units worldwide by December 2016. Today, Wii U is nothing, but a failed product for the company and its successful games are being ported to Nintendo Switch.

Staff Writer; Corey Shaw

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