Saturday, June 25, 2022

10 Reasons Why We MUST Buy Black on Black Friday.

November 25, 2013 by  
Filed under Business, Money, News, Opinion, Weekly Columns

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( I’ve been teaching finance at the college level for 20 years, so I know how money works.  I’ve also been a black man for as long as I can remember. So, putting these two things together, I can tell you that as a black man, I feel quite strongly about the fact that we have to understand money if we are ever going to get this racism monkey off our collective back.

So, in preparation for Black Friday and the New Paradigm forum in Washington DC that I’m hosting with Dr. Steve Perry and former NBA player Etan Thomas, I thought I’d give a few reasons that it is imperative that we use at least 10% of our money to buy black on Black Friday:

1)      If we don’t create our own jobs, then who will?  Do you really think we can advance economically while begging for jobs from people who’ve been trained to dislike us?  How delusional is that?

2)      Are white, Jewish and Asian people seeking out black businesses or their own?  Maybe we should pay attention:  Community power is accumulated by those who are committed to the idea of building something that is greater than themselves.  The word “community” is predicated on the selfless notion that we all contribute to the grand ideal and do what is necessary to build something for our children and grand-children.  If you don’t feel that you owe anything to the black community, then the factblackownedbusinesses is that the black community owes nothing to you.

3)      Because your children will be watching what you do:  Do you want your kids to endure the stress and disappointment of stumbling through corporate America and ending up as angry as the rest of the black middle class?  Maybe we should give our kids a chance to get off the economic and psychological plantation.  The first step toward being economically free is to become psychologically free.  So, we can’t raise our children in the cage of irresponsible and unintelligent consumption.

4)      It gives us the opportunity to change the definition of “Black Friday”:  The word “black” is already there anyway.  Maybe God is trying to tell us something.

5)      Because black people have more spending power than the countries of Turkey, Australia and Taiwan: Our money is our power and we shouldn’t just give it all away.  The truth is that compared to the rest of the world, we are filthy rich.

6)      It would give us a chance to really p*ss off Bill O’Reilly:  As you know, bigots like O’Reilly are convinced that black people can’t stick together.   But I won’t spend more time talking about an old man who doesn’t matter.

7)      Because economic equality is the next (and perhaps most important) step in the civil rights movement:  The civil rights movement gave us political power, but we failed to listen when Dr. King and Malcolm X told us about the importance of obtaining economic power.  Having political power without economic power is like getting a driver’s license when you can’t even afford to buy a car.  That’s why most of our gains have been rolled backward.

8)      Because strong black businesses build more strong black businesses:  Imagine if every great black baseball player had stayed in the Negro Leagues.  A professional sports league gives birth to thousands of small businesses whose livelihood is contingent upon the success of that league.  When the Negro leagues disappeared, these businesses disappeared along with it.  Integration is not always our friend, at least in a racist society.

9)      It gives us a chance to resurrect Black Wall Street:  Black Wall Street was the nickname for a Tulsa, Oklahoma community that learned the secret of keeping its dollars inside its own neighborhoods.  As a result, the African Americans in this community were doing better than the whites across town.  This didn’t sit well with enemies of progress, leading to the community being b****d to the ground.  Similarly, the Internet is a virtual community, where people are connected demographically rather than geographically.  By conquering and occupying Black Friday, this would give us a chance to circulate our dollars among one another, instead of giving all of our  money away.  There are few cures for racism better than creating a few more black millionaires.

10)   Because we HAVE to do this:  Jobs that pay a living wage are disappearing and black people are engaging in the fastest economic moonwalk in history.  If we don’t come to terms with how to survive in a capitalist society, the fact is that we won’t be surviving at all.

Let’s do this thing:  Buy Black on Black Friday.  It’s time to Occupy our Wallets.  Don’t be afraid of your greatness. 

Staff Writer; Dr. Boyce Watkins 

Dr. Boyce Watkins is the founder of the Your Black World Coalition.  For more information, please visit



7 Responses to “10 Reasons Why We MUST Buy Black on Black Friday.”
  1. Northern_Magnolia says:

    @Ford — I can understand your taking exception to the “trained to dislike us” piece, and I’m glad you have good relationships with Black people in your circles. But you have never walked an inch in a Black man’s shoes, never seen the hurt that comes from the day a boy walks out in an African-tinted skin and realizes people have all kinds of reactions based on nothing but his skin, based on an undeniable acculturation in this society that for centuries has cast Black men as either beasts of burden or just beasts to be put away by various means. Yes, today there are exceptions to the rule — but every Black man, no matter his economic and social status, has to deal with a reality you cannot even conceive of. Would YOU sign up to be totally dependent for your livelihood on a culture and system that has been steeped in more than four centuries of disrespect for your forefathers? It is a question you may never have to answer; Dr. Watkins is speaking the experience of those that do have to find an answer.

    I repeat: Dr. Watkins’ first point is accurate. All you have to do is go look at the majority of portrayals of Black people in mainstream media for 500 years. All you have to do is go talk to those Black people who you get along with, ask them about their experiences, and really open your ears and listen. I have spent too many years watching Black men and boys that I love go through what Dr. Watkins describes to not understand why Black men want and need something built for themselves that does not totally depend on those acculturated to see them and their success as a threat to their position, or personally offensive. After all, all a Black man has to do is suggest his people take a dime out of every dollar to support Black businesses for ONE day, and he is accused of wishing for “economic apartheid” — do you think, Ford, that anyone would come at you that way, in this culture, for such a suggestion? Do you think you would want to work for anyone who disrespected you like that? Do you think that a self-respecting Black man would want to depend on you for his livelihood, based on the evidence you have provided? And you consider yourself a white man who in his own opinion gets along well with most Black people! Think about it!

  2. Ford says:

    Sorry, but I take exception to the “trained to dislike us” nonsense. I meet blacks everyday who for the most part are friendly and a few who dislike me on sight because of my color. Those who make up the latter are of course not worth knowing anyway. I mentioned hotdog cart as it would be a wonderful way to make a living, get to talk with everybody, and would likely do well in a predominantly black area. Here is another :Zillow
    645 Burnet Ave. Syracuse NY
    If the price is accurate a local should pounce on it. I’m guessing black neighborhood although I don’t know.

  3. Northern_Magnolia says:

    @Ford — It astonishes me to see the reactions a Black person will get for suggesting that Black people buy from businesses run by their family members and loved ones and ethnic group for just ONE day. Nobody called it “economic apartheid” when others were the ones imposing it (known as Jim Crow, which lingered nearly 100 years). I do not hear of Asians, Arabs, Jews, and Latinos being accused of economic apartheid when they give support to their communities by buying with their own business people. But let Black people talk of supporting their own communities, and suddenly it is an issue.

    Dr. Watkins’ point 1 is accurate, even though there are Black people working. One out of every seven Black people is NOT working, and that’s among those that still come up on the unemployment lists — it is more like one in five. There are more reasons than plain racism for that — there is an education gap, a training gap, an opportunity gap, and we need more Black businesses to fill those gaps. Corporate America is not going to build a step-ladder across those gaps. Black people have to do it — now, if there are people of other races willing to help, that is wonderful. But we need to actually take responsibility and drive the process, and for that, we will need to have a business base that we support. If that is “economic apartheid,” we must, in the words of Patrick Henry, “make the most of it”!

  4. Ford says:

    …”begging jobs from people who have been trained to dislike us.” “piss off Bill O’Reilly.”…..what a pile of shit Watkins. I see black workers in every store. I see black people buying stuff right along with everyone else. Your wish for financial apartheid will not work. So… from your hotdog cart you will only sell to non whites? In an all black area that might work but where I live I don’t see any all black areas. Also,having looked into hot dog carts, they are expensive, permits suck, most places now demand access to a commissary which really means hit the road dirt bag we don’t want any peddlers blighting the look of our fine city. So, if I had a hotdog cart, I would not be limiting the number of customers I would sell to based on race.

  5. James Davis says:

    Dr. Watkins:

    I am not anti-white, but pro-black. Have been as long as I can remember. But I have a question brother? You guys advertise these type campaigns. However, how are we to know if this campaign was a success or failure – is someone going to come back and report to us in terms of numbers the result of the campaign and I hate to say this “like the other people do?”

  6. Realman2 says:

    If most black churches could get their act together and these preachers stop being so crooked they could support many black owned businesses.

  7. toomanygrandkids says:

    Not only will I buy black on Black Friday, I will buy black all year round. Where I live, there aren’t many black businesses. Back in the day, the majority of black businesses were operated by drug dealers. The store was only a front to mask the packaging and distribution of drugs. The dealers refused to stop dealing drugs and make the business legit. So when they got raided, the store was closed down. There are a few black people who sell items out of their homes. They are expensive, but I will buy from them. There aren’t many blacks who are in business for the community. They may be in business just for themselves and family, which is cool. But it would be very difficult to build black-owned businesses in a black community where the majority of the black residents are not business-minded.

    I’ll go to town/cities such as Philly, Camden, and/or New York and spend most of my money with the brothers on the sidewalk. They may be ordinary brothers, Africans, and/or Muslim. I’m not too proud to shop among black vendors. I’ve been spending money with them for years and will continue to do so.

    But let’s face reality. There aren’t many black businesses because blacks lack the type of unity that required to provide services for the public.

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