(ThyBlackMan.com) Art is constantly evolving. It has a new meaning for every generation, yet the same general rules still apply: to be considered art, something must be original. Artists must have the creative freedom to express and create artwork however they see fit, and they need opportunities for their work to be seen and appreciated by a large audience. But how will artists sell their work in 2021?
In this article, we’ll explore the biggest challenges facing artists in 2021, as well as some strategies on how they might overcome them!
When it comes to selling art online, much of the same principles are still valid. Artists must still be given creative freedom while also looking for ways to attract an audience. In order to figure out how artists will sell their art in 2021, we’ll start with the basics and break down every step you need to take towards selling your art online.
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Understand what market you’re targeting
You can’t sell anything if you don’t know who you’re selling to. It’s a common misconception that you can make thousands of dollars from simply posting your work online. While there are some artists who do earn thousands of dollars per month from their art, it’s not the norm – and when it is, they’re not telling anybody about it.
So where do world-renowned artists earn most of their money? Their art sells for millions upon millions of dollars, as well as millions of fans!
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Create a portfolio
So how do you go about bringing in millions of fans? How do you get your art out there so that people can find it? First things first, you need to build yourself a portfolio where potential buyers can see all of your work. While the internet is full of millions of websites, few provide the exposure that you need to attract as many buyers as possible.
In order to make sure that your work gets seen by as many people as possible, it’s important to create an online gallery for all of your artwork. An online gallery allows interested buyers to browse through your art and also allows people who don’t want to buy anything a chance to appreciate it.
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Create an online store
In order to sell your art online, you’ll need an online store for people to purchase your work. There are many different aspects that are important when it comes to designing a good online store. Prices, shipping costs, and payment options all play a big role in what people will actually buy.
If you want to learn more about what you need to consider when designing your online store, it’s always a good idea to discuss your plans with a website developer to learn the process and plan accordingly. Starting an online shop from scratch is definitely possible, but it takes time and effort!
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Learn how to market yourself
While there’s no guarantee that people will buy your art, there are certain steps that you can take to help increase the rate of sales. One of the most important aspects of marketing is knowing your target market. If someone doesn’t like your art, then they won’t purchase it even if you lower the price!
Some people sell their art digitally (e.g., through websites like Etsy), whereas others choose to sell their work physically (e.g., by shipping pre-made products directly to customers).
As you start selling, you’ll be able to see how much your customers are willing to pay for your work. It’s possible that people will be willing to pay less (because they like the art) or more (because they’re interested in buying something from you). You can use this information to inform your decisions on how much to charge and how often you’ll sell your work.
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Understand how supply and demand play into pricing decisions
Pricing also plays a big role in whether or not someone wants to buy your art.
For example, if the supply of a particular style of art is limited, the price for that type of art may increase. Similarly, if demand for your type of art is high, you may be able to lower your prices to attract more customers.
You can use this information to help shape how much you want to charge per piece or per item. For example, if you’re working on a commission basis and every painting takes a week or two to complete, you might decide that it’s worth it for someone to pay $10-15 dollars (rather than $20) per piece (because they’ll receive an amazingly detailed painting in just a few hours). If, however, you’re doing high-quality work, you’ll want to charge higher amounts for each individual piece.
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Understand how to promote your art
When it comes to selling your art online, you’ll need to know how to effectively promote it. You can set up a blog, website, or even Facebook page for people to find you, but how will they know where to go? And what types of promotion tactics should you use?
One way that artists have started promoting their work is through social media. The more people who see your work on sites like Facebook or Instagram, the more likely other people will be interested in buying from you as well! You’ll need a strong social media presence if you want people to find your work and visit your store.
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Monitor your sales statistics regularly
Once you start selling online, it’s important to track how many people are buying your art. You’ll be able to see how much money you make per month, how much time it takes to complete each order, and what types of products sell best for you. This information can be used to help you in the future if you decide that you want to start making other products such as prints or cards!
Over to you
As an artist, it’s perfectly possible to sell art online. Before you start selling your work, however, you’ll need to learn how to make sure that your work gets the proper exposure. By following the tips in this article, you can ensure that more people discover your work and make purchases from your online store!
Staff Writer; Corey Shaw
Have any Tech Tips? News? Hit up our Tech Guru at; CoreyS@ThyBlackMan.com
