(ThyBlackMan.com) There are a whole lot of challenges that are going to be facing you as a new business. This is something that there is absolutely no doubt about. After all, you’re competing in a landscape that is filled with incredibly well-established businesses with huge budgets and a great deal of experience. You may be lacking in funds and you may still be figuring out the kind of business owner that you want to be. But one of the absolute biggest challenges involved in getting up a new business is being able to properly connecting with your customers. After all, one of the things that most customers have in common is that they don’t want to be in a position where they’re having to look for something new. They want the comfort of the familiar and that means that a new business is always going to be at a serious disadvantage. This is something that can actually cause a lot of new businesses to fall at the first hurdle. However, that’s not the way things have to be. The best way to get past that disadvantage is to find ways to connect with your customers as effectively as possible. Here are just a few things that you can try to do just that.
Social media
There’s no doubt that social media has been one of the most important developments of the modern age. The internet changed almost everything about how we live our lives but social media managed to do that all over again. A lot of businesses are responding to social media
the way that they responded to the internet in general. They treat it like a fad that’s going to pass over time and won’t matter all that much in the grand scheme of things. However, we’re well over a decade past the launches of both Facebook and Twitter and this point and neither of those sites are showing any sign of disappearing. In fact, they’re more entrenched in modern culture than ever before. Because of that, you need to be willing to use social media as a marketing tool. One of the real benefits of social media is that it allows you to talk directly to your customers in a way that few other forms of marketing can offer. Not only that but social media acts as a great place for customer support. Not only does it let you help your customers with any issues that they may be having but it also means you can do so in front of potential customers, acting as a fantastic marketing method that was never possible before.
Give them a glimpse behind the scenes
Another great way to use the internet to connect with customers is to use a blog to give them a glimpse of the human side of your business. One of the hardest things for a lot of businesses is that customers tend to see them purely as only being a faceless company. Through your blog you can take the opportunity to let your customers see the people behind your business and see behind the scenes. That way they’re going to find it a whole lot easier to develop that emotional connection to your business that is so important to your success.
Face to face
Of course, if you really want to connect with your customers, the best way to do that is in the real world. Things, like attending trade shows or even setting up your own even, are some of the best things that you can do in order to connect directly with customers, and even investors as well. There’s a lot of planning involved in an event like that, like finding marquees on eventdisplay.com.au, and figuring out exactly where you’re going to host it. But the benefits of being able to meet with customers face to face and discuss your business with them is well worth it.
If you look carefully you will see that there really is one thing that unites all of these methods and that’s that it involves talking directly to your customers and connecting with them on a personal level. For the longest time marketing has been about reaching the largest number of people possible. And sure, that’s still very much part of the process. However, you also need to make sure that you’re presenting your marketing in such a way that you make your customers feel as though you’re talking directly to them rather than just throwing out advertising to try and connect with the most people at once.
Staff Writer; Rick Hall
