(ThyBlackMan.com) With all the talk about Instagram being a buzzing beehive for interaction between customers and businesses, it is only normal to have questions about what it all means. It’s quite simple, really: due to a major shift of regular Internet users to Instagram from other social media, it is now the social media of choice for hundreds of millions of young people and this demographic of users has turned the heads of many companies looking for new ways to get the attention of potential customers. Instagram grabs people’s attention with its stripped-down version of social media when compared to the likes of Facebook and even Twitter. It is a far more interactive social network as it moves rapidly and it is much more focused on the visual form, with pictures and videos being the preferred means used by Instagrammers to contact with their followers. The direct and instant interaction makes it much more popular for users in a world that has become extremely fast-paced.
What does Instagram offer?
Instagram is an incredibly useful tool as it opens any user up to an online community with roughly a billion users and hundreds of millions of these regularly access the social network on a daily basis. If you have an account that is open to the public, there is a chance 
that any content you post can be viewed by any one of the hundreds of millions of Instagram users. The opportunity to have such a large audience is not one to be missed. As such, numerous businesses are taking the time to prepare an Instagram strategy and harness its potential in order to capitalise on the possibilities offered by such an extensive amount of potential customers.
How does Instagram work?
For a business to be able to get the most out of Instagram, it is important for them to understand how it works and what is needed to be done to take advantage of the opportunities it offers businesses and companies who look to gain exposure for their brand and boost the sales of their products and services as well as their recognition. Instagram allows its users to upload photos or videos to the social network for the world to see. If an Instagram account has followers then they are able to view this content easily.
When content is viewed, users have the option of adding likes to indicate a positive response to the content or they can leave comments if they feel they need to add a little more information about their response that can’t be captured in a like. Instagram accounts also have followers who are users that are particularly interested in the account and want to have regular updates about their most recent posts.
In addition to regular Instagram accounts, there is also the possibility of having a business account which gives you added features that are sure to help you in your Instagram journey. Another useful factor for businesses using Instagram is that it is possible to sell products through the social network, a very important factor considering that there are Instagram users based all around the world and they will struggle to make it to your physical location, if you have one.
What do followers do?
So with this brief overview done with, it’s time to take a more detailed look at why Instagram accounts need followers to make a big impact on the social network. A key factor in becoming popular on Instagram involves how the powers that be at Instagram measure the engagement your account has with other uses. Engagement in this context refers to the amount of views content posted to your profile has or the numbers of likes your posts get or the number of comments made on on your posts. The higher these numbers are, the better it is for you. A profile that generates a lot of engagement is one that will likely be promoted to a greater extent by Instagram as they see it with potential to attract more users. Promoting means Instagram will place your profile higher up the list of results when users search for hashtags that you have used or if they search for a location that happens to be yours. While engagement is not limited to that which comes from your followers, the majority of your engagement statistics will come from them as they are the ones who regularly see your updates. Therefore, it is important to build a loyal base of followers in order to increase your engagement and, in turn, your popularity on Instagram.
How to keep followers happy
Once you have the followers, it is important to offer them content which they will enjoy and be interested in engaging with. This is also the way to win over new recruits as once they see you have a large base of followers, they will be interested in checking out what exactly it is you offer. Getting more followers generically can be a difficult task and it requires a lot of planning and patience. You will need to develop a strategy, identify a target audience and direct your content at the interests of those users so as to get them on board. A considerable effort is required in getting these users to follow your profile.
Other possible solutions
Another way to deal resolve this situation is to buy 50 followers on Instagram. This is made possible by a large number of websites who offer real Instagram users and their accounts to be your followers for a fee. These accounts belong to real Instagrammers and therefore you can be sure that the interactions they participate in are genuine and serve to boost the engagement statistics of your profile. It is important to have real Instagram accounts for this service as once you see interaction, such as likes and comments, that comes from blank profiles with no pictures or followers then it quickly becomes apparent that these are bots. With real accounts from real people with posts and interactions of their own, the engagement is genuine and this means that other Instagram users will not suspect that these interactions have been paid for.
Staff Writer; Reggie Brown
