(ThyBlackMan.com) The Destiny’s Child singer Kelly Rowland is going to be the brand promoter for Seagram’s Escapes. On October 8th the brand announced that they are taking her in and she will be now appearing in the print, radio as well as television promotions of the new launch. She will also hold the hand of the brand for PRs and social media and internet based platforms. So, we can expect that the involvement of Kelly with Seagram is going to be a long term affair now.
As the singer is going to conclude her turn as a guest on “Empire” the Seagram affair is going to be the latest venture to her apart from her new show. Another great news for the fans is that, Seagram has announced that Kelly Rowland will also create a single for the purpose of promotion of the Seagram Escapes, and this single will be featured across all the media platforms.
In a recent interview, the Associate Brand Director of Seagram, Jennifer McCauley-Topor disclosed that it is not only the career of 
Kelly Rowland that made her the perfect match for the Seagram Escapes, but it is also her sincere and easy going personality that has made her a perfect match as the Seagram Escapes’ brand personality.
Kelly Rowland also disclosed her excitement about teaming up with the brand. She noted that the many colors in her lifestyleare a perfect reflection of the many flavors of the Seagram’s Escapes. She said that Seagram’s Escapes are just the best thing she can have to enjoy a short break.
Other facets
Earlier this year Kelly Rowland announced about launching her own BET reality-show; she also disclosed the name of her show,” Chasing Destiny” and now she seems looking out for aspiring talents to take part in it. The Singer, songwriter, actress cum television personality took directly to her Twitter account about an open casting call for the show.
Kelly Rowland also added the link to her official site and aspiring female singers, performers and entertainers are encouraged to submit videos of their performance to take part in the show, which is scheduled to be shot from November 2015 in Los Angeles.
In her 18 years long music career Kelly Rowland has sold over 27 million records as a solo performer. She has owned several awards and nominations throughout in her career. In 2014, she was ranked amongst the “100 Most Award-Winning Artists” by Fuse and she ranked at number 20 in the list.
Staff Writer; Shawna Brown
