Tuesday, July 14, 2020

How Session Replay Tools Can Help Your Business In 2020.

January 13, 2020 by  
Filed under Business, Money, Opinion, Tech/Internet, Weekly Columns

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(ThyBlackMan.com) With a new decade beginning, it is time for businesses to step up their game. 2020 is a fresh year, and a new decade, which means it is the perfect time for businesses who function in the online world to try new things, and streamline their user experiences. The main goal for any business that offers a product or service, is to increase their revenue. This can be done through a variety of ways, but the primary way is to use session replay tools. These tools can be used to streamline the experience, watch customer journeys in real time, and create targeted marketing campaigns.

Streamline the User Experience

You can have a great product or service that people want to purchase, but if the user experience or the path to purchase is difficult to navigate, this could contribute to a loss of revenue. For example, airline companies regularly sell tickets online. Usually, a customer will see an ad or have a preferred airline that they like to use. If they search for the flight plan that they want, and select check out, but instead of being sent to the checkout they get redirected or, even worse, an error message pops up, they may become frustrated. This frustration can be avoided if session replay tools are used to determine where these error messages or misdirects are. That way the customer will be able to make their purchase smoothly, and without any errors which could cause them to choose a similar provider.

The Digital Customer Journey

The reason session replay tools are as effective as they are at streamlining the user experience, is because they are able to accurately trace the entire digital customer journey. From the minute a customer clicks on to a website or app, the digital journey begins. These tools can be used to view the journey in real time, or they can be used to analyze a plethora of journeys in the form of big data. The journeys can be analyzed for trends, and then businesses can decide if their products or services are being marketed accurately. Sometimes a product does not show up on the website that is trafficked by the primary consumer base. This in itself can lead to a loss in revenue, as it is not being marketed correctly. That is where targeted marketing comes into play. 

Targeted Marketing Campaigns

Social media platforms like Instagram and Facebook are regularly used to market items to their users. They are able to determine what their users are looking for, which means that businesses who want to ensure a lot of traffic to their sites should be making sure that their products are reaching the right market. Session replay tools can help with this. They can help a business to see where their customers are clicking on the ads, if they are not buying the product it could indicate that the product has been marketed incorrectly, or to the wrong demographic. The information collected during the customer journey can then be used to ensure that the correct market is targeted. Using these tools should lead to an increase in revenue this 2020, which is what every business wants.

Staff Writer; Carl Jones

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