(ThyBlackMan.com) Time is crucial in any marketing campaign. You want to be up to speed against your competitors. If you’re behind the game, they will take over and dominate the industry. You can stop it from happening by staying on top of your marketing game.
The problem is that when you try to keep up all the time, you run the risk of having poor quality campaigns. Therefore, it’s crucial that you consider correct timing. You can’t force the release of the campaign if it’s not the right time to do it.
There are still errors
Whether you’re planning to release a video ad or a printed flyer, you need to ensure that the material is free from mistakes. If you still see typographical errors or grammatical mistakes, it means that the material still needs to undergo further editing. Unless you’re confident that there are no mistakes, you can’t release the materials. 
There are copyrighted materials used
You can’t release any ad that doesn’t belong to you. It’s plagiarism, and you could be in legal trouble for doing so. Therefore, if you’re uncertain if the photos used are original, you need to delay the release of the campaign material. You also need to check the people who appeared in a video campaign. If regular people appear and you don’t have their permission, it could lead to legal trouble. Even the words, phrases, symbols and signs that you use on any campaign need to be original; otherwise, you have to seek permission from the owner or at least credit the source.
The output doesn’t look finished
It’s possible that in your efforts to get things done, the final output doesn’t seem finished or well-prepared. Instead of winning people over, they might think that you didn’t care about the results. It could damage your brand. Edit the video or polish the printed materials before publication or posting. If you don’t feel confident yet or you think the output isn’t something you can be proud of, you have to delay.
Ask around first
Before releasing the final campaign, you need to ask the people at work outside your marketing team. If they approve of the campaign and the general responses are positive, it might be time to release it. You may also hold a focus group discussion so that you can ask your target demographics how they feel about what you’re putting out. Once everyone feels good about the ads, it’s time to consider releasing them.
At some point, you have to let everyone see what you planned and hope for the best. For instance, if you decide to use banner displays, you need to install them in key locations. You hope that everyone will appreciate them and decide to buy your products.
There’s no shame if you decide to delay the release of marketing campaigns until you’re proud of the results.
Staff Writer; Doug Washington
