(ThyBlackMan.com) Technology has advanced businesses to the point where many aspects of the modern day customer experience are automated.
While this has made it possible for businesses to save a great deal of money, it has also created a customer service issue that is being seen in just about every industry.
Think of your first experience with an automated customer service voice. How frustrated were you? How did it make you feel in regards to the customer service experience that the company you were contacting was able to deliver?
If you’re like most people, you probably hated it.
Knowing this, the challenge for businesses has become the difficulty of delivering a top notch customer experience while at the same time utilizing any and all cost saving advantages at their disposal.
Fortunately, there are options out there that can help your business tackle this challenge. One option; start a customer service blog.
Let’s take a look at a few ways that doing so can transform the customer service experience that your business is able to deliver.
#1 – Opportunity to Write Detailed Posts About Common Questions and Concerns
For most businesses, there are certain questions and concerns that come up time and time again. For your customer service team, continuously answering the same questions can be a huge waste of time.
With your blog, you have the opportunity to write detailed posts that answer the most common questions and concerns that your consumers have.
So, instead of forcing your customers to wait for extended periods of time to talk to a customer service rep, they can have their concerns taken care via your content.
If the content is detailed enough, this may even be a better option than attempting to have someone explain it over the phone or through online chat.
#2 – Opportunity to See and Reply to Comments Directly from Customers
In addition to allowing you to answer common questions and concerns, a blog gives you the opportunity to see and reply to comments about your posts directly from customers.
This can help to spark ideas within your organization while also giving you the chance to edit and improve upon the content that you’re producing.
To increase comment numbers on your blog, it’s always a good idea to do things like:
- Ask questions within your content
- Invite comments
- Stay humble and gracious in your replies
- Make it as easy as possible to comment
Committing to these best practices should put you well on your way to a customer service blog that is full of valuable comments from customers.
#3 – Opportunity to Show Your Company’s Voice
Another major disadvantage of automated customer service is that it’s incredibly impersonal.
A blog, on the other hand, is very personal. With your blog, you’re able to show your company’s voice and, if you’re writing to your target audience, give them the feeling that you’re speaking directly to them.
Overall, a blog is an effective, and affordable, way to provide the best customer service experience possible.
And, in a world that is becoming more competitive by the day, it’s vital that you get an edge whenever and wherever you can.
Staff Writer; Michael Jones