Tuesday, March 19, 2019


How to Build a Successful Business Website in 2019.

January 14, 2019 by  
Filed under Business, Opinion, Tech/Internet, Weekly Columns

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(ThyBlackMan.com) If you are running a business and haven’t thought of putting up a business website, chances are that you are losing countless business opportunities. This is because your business can use the website to accomplish multiple marketing strategies that will eventually improve the bottom line.

Traditionally, many businesses relied on word of mouth, print, and in-store displays as their marketing and customer outreach tools. However, as time continues to progress, these traditional outlets have morphed into digital formats completely changing the advertising landscape. The number of businesses creating professional websites has continued to increase steadily although some are struggling to catch up.

Today, advertising gravitates more towards creating customized messages for the customers as opposed to creating blanket ads for a blanket audience. Courtesy of digital platforms such as apps and websites, businesses are able to tailor their marketing messages and get it in front of the target audience to match exactly what they are looking for. This coupled together with other technologies like AI, entrepreneurs can literally trail their customers around the Internet via retargeting and geo-targeting.

With that said, business owners have time and again faced the challenge of building websites thanks to the steep website development costs. However, that hasn’t slowed down the demand for Node.js development services.

4 Ways to Build a Website

When it comes to building websites, there are four main ways you can go about it.

Free Websites Builders

This is probably one of the easiest ways of building a website. Free Website Builders offers your business a quick and cost-effective solution although you will need to compromise on quality and functionality. This is because they restrict you on what you may want to do with the website and the nature of the content you can post on it.

Template Websites

A big portion of website development costs goes into designing the website. So, logically, it would make sense to use a Template Website to create your websites’ design which would essentially cut a significant portion of the overall development cost. The end result, you get a quality website that isn’t time and cost intensive. So what’s the trade-off? The only major drawback of using template websites is that you need to be knowledgeable in customizing it to meet your business needs.

WordPress Websites

According to a 2018 survey, over 27% of the internet is powered by WordPress. And within the WordPress website building space, there are multiple choices within which you can use to build a website depending on your budget, time, and functionality.

Professional Website Design

If you aren’t familiar with web design and programming languages, there is the option of hiring a professional web developer to create a unique website for your business.

What are the Different Types of Websites?

For purposes of regularity, there are 2 major categories of websites. This classification is solely based on content update frequency. They include:

One-Page Websites

These sites have a fixed design with a single long page. For purposes of navigation, users simply scroll down or use links to land in the desired section.

One of the major selling points of one-page websites lies in their simplicity. They don’t have endless menus and intricate navigations to deal with. This is particularly important when users are browsing using smartphones, whereby scrolling is the best navigation mode.

Static Websites

Static websites feature a pre-conceived width that never alters irrespective of the device used. Simply put, every page is HTML encoded and shows the static content for the use. Why compromise on web technology advancement? For one simple reason, simplicity.

Brief Overview of Web Development Ecosystem.

As of 2018, there are more than 1.5 billion websites worldwide. However, this number keeps on fluctuating as some of them aren’t currently active. The 1 billion milestone was realized in September of 2014 which shows how popular websites have become.

The web development services industry is comprised of companies that offer web design services that include user experience design and graphic design. According to a report by IBIS, the industry is projected to grow at 6.1% annualized rate in the next 5 years. This growth will be fueled by the proliferation of mobile internet connections and broadband, which has made the internet a super-powerful tool.

It is this growth that has led businesses to develop these countless websites for purposes of providing information to their customers and improving revenues. True to that, a 2017 Deloitte’s research analysis in the United States discovered that small businesses that are digitally connected earn twice the revenue per employee compared to those that don’t. The report further indicated that they were able to triple their employee intake.

To take advantage of these massive opportunities, Node web development companies are on the rise and they are helping businesses to come up with perfect solutions. Using multiple open source applications such as Node.js, a Node.js developer is able to build a highly beneficial and cost-effective website professionally.

What is Node.js Used For?

Node.js is a JavaScript open server source environment that utilizes event-driven and non-blocking Input/Output model which makes it super-lightweight and efficient. It is primarily used to build traditional websites and back-end Application Programming Interface services, although it was initially designed using real-time and push-based architectures.

According to statistical info regarding the demand for Nodejs, Javascript has emerged as one of the fastest growing programming language in use and ranks among one of the most in-demand developer skills.

Since inception, Node.js has continued to wax lyrical in terms of building web applications. After decades of struggling with web request, Node.js made real-time bi-variate communication between the client and server side a bliss. As a result, workloads are distributed between the service providers and service requests.

Another major advantage of using Node.js web development as your server technology is that it gives your team of developers a great boost in terms of uniformity of development language both at the client side and server side. This, means efficiency, cross-functionality, and lower development costs.

Ruby on Rails has always been seen as sufficient when it comes to speed, especially when dealing with multiple requests. However, Node.js development has proven useful is large projects that call for faster and scalable attributes. Its ability to process multiple requests with rapid response times, compounded by validation code sharing has made it a popular choice for many modern web applications that require a lot of processing.

Factors to Consider  Before Building a Website in 2019.

If you have been wondering on how to build a website, there are multiple things to keep in mind. For instance, the global tech talent shortage has led to the upsurge of web developer salary. With that in mind, you should always look for developers who are familiar with the best web development tools and web development languages to help you out with your project without spending a fortune.

That aside, there are other fundamental aspects that need to be carefully calibrated to ensure that your Return on Investment is recouped.

Here is a highlight of key factors to focus on before developing your website.

Requirement Analysis

The first and fundamental step in website development entails carrying out a requirement analysis. It is at this point that you get to define the user expectations for the new website to be built.

Requirement analysis helps convey the expected, unexpected, obvious, and hidden user’s expectations. As such, your development team is able to build a website that meets all their expectations.

Design & Usability

Failure to crack the design and usability of your website could mean total failure. This is because it plays an important role, especially in front-end development as it gives your team of developers a sense what appeals to the customers. For instance, using pleasant colors evokes emotional responses which is what great user experience is all about.

Frameworks to Use

Choosing a decent MVC framework for your Node.js application development is another aspect you should carefully consider before building a website. This is because it makes the process of building your Node.js web app faster, easier, and safer.

Design of your Database

Database design is a critical result and security element of a website as it stores all the data. Optimized database design results in good performance. As a general rule of thumb, it’s always good to divide your database into small parts before you start with the design instead of doing it holistically.

Final Thoughts

As a business owner, having a website is one of the biggest marketing assets you could have in this digital era. By now, customers expect you to have and maintain an online presence and will consider you less professional if you are yet to step up to the plate and be counted.

With that said, no matter where you lie, there is one common underlying factor. Building a successful business website takes much more than looking for the best way on how to hire a developer. The actual work begins when you launch the website. Perpetual improvements and website user experience testing are key in helping you determine and zero in on what works or helps improve what doesn’t work.

You also need to be familiar with the Node.js examples and concepts to help you answer important questions that you may have as opposed to building your Node.js application or website in oblivion.

Staff Writer; Larry Bush


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