(ThyBlackMan.com) 1. Scour low income neighborhoods for misguided youth with flashes of talent. Make sure the artist has a strong local following from perpetuating a self-destructive narrative and the charisma to make self-destruction seem appealing. Artists with previous jailtime are preferred for credibility purposes.
2. Ingratiate yourself to the artist by promising them riches and fame. Refrain from admitting the truth, that most artists are in tremendous debt to their record label and flaunt rented jewelry, cars and homes. Sell them the dream that they will be one of the half dozen Hip-Hop artists with legitimate financial security. It shouldn’t be hard to convince a disillusioned youth who doesn’t
know the true value of money. Get in good with whoever is investing and/or managing their career to this point so you can have a voice inside their camp.
3. Sign the artist to a 360 deal, but don’t announce it. Set yourself up to get a cut from whatever profits they earn. Speak with their aforementioned investor and/or management and develop a method for them to skim money from the artist’s future earnings, primarily show earnings. Partner with that person as if you care for them, but keep them at arm’s length. This is only about ownership of the artist. Offer no artist development or media training, but ensure you maintain complete creative control over their career. You need to control their album content, album art, music videos, social media profile, and social agency.
4. Afford your artist access to your immense resources. Find the song you believe will be a hit. Don’t worry about lyrical quality, just easy digestion. Make sure the song has a particular line that is fun to recite but ultimately counterproductive.
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