Thursday, February 22, 2024

Rapper Bobby Shmurda’s Performance At Epic Records Made Me Feel Sorry For Him.

October 28, 2014 by  
Filed under Ent., Music, News, Opinion, Weekly Columns

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( I received a bunch of inbox messages this week with the familiar words, “Did you see this?”  This is what people write to me on Facebook when they want me to know about some kind of ridiculous embarrassment, tragedy or symptom of dysfunctionality that occurs in the black community.  On this day, I received the same message, with the same video, several times, with each person expressing the same outrage as the person before them.

The topic of conversation was the recent in-house performance that New York rapper Bobby Shmurda did in front of the executives at Epic Records.  The audience, consisting mostly of white people with a few black ones sprinkled in-between, was given a private “audition” by Bobby as he spit his lyrics in celebration of their newfound business relationship.

Some of my friends thought I would be angry about the video.  The truth is that I wasn’t angry, especially not at Bobby.  Instead, I felt sorry for him.  Bobby Shmurda is basically a kid, still learning how the world works.  It won’t be a few years before he finds out that the executives at Epic were only seeking to use him.  It won’t be until he’s 30 years old that he realizes2014-bobby-shmurda-epic-records-sha-money that they are laughing at him under their breath.  It will only be in a chance meeting with someone like Min Louis Farrakhan that Bobby will learn that he was volunteering himself to be used as a tool for the promotion of black male genocide and white supremacist thinking.

Bobby’s not the one at fault here, since he’s being manipulated by his overseers.

In case you don’t know, Bobby got his big break with a song called “Hot n*gga.”  In that video, the theme is pretty much focused on how quickly Bobby Shmurda and his crew will blow another n*ggaz brains out if they make him angry.  The song got traction on social media, since some of us think that black teen murder is cool, and also got the attention of Epic Records, which then invested large sums of money into the mass marketing of black male homicide all throughout the United States.

Of course Epic didn’t cause all the murders occurring in black neighborhoods, but they are certainly seeking to profit from them.  They may not approve of the death and decay occurring in the lives of young black men, but they are happy to glorify it.

In my city of Chicago, I see the product of the constant marketing of gun violence, where black neighborhoods are flooded with military-style weapons, but devoid of educational and economic opportunities.  I’m constantly bombarded with stories of infants being hit by stray bullets, or pregnant mothers being shot down on the way to the grocery store.

I’ve had long conversations with numerous psychologists like Dr. Monikah Ogando and Dr. Tommy Whittler, who explain how musical messages impact your subconscious thinking and play a very direct role in how a young black man with a gun on his waist responds to conflict.   It’s not cool for him to talk it out or seek out peace.  Instead, he gets applauded for being a “hot n*gga” and putting a bullet in another black man.

Epic Records and its executives, if they have even an ounce of intelligence, can’t help but feel the pangs of guilt that come from endorsing such a destructive message to young black men who are already dying and rotting away in prison by the truck load.  Bobby Shmurda is clearly talented, and a seemingly wise and seasoned black man like LA Reid could have easily redirected Bobby’s message to something that would help black men live instead of encourage them to die.  In fact, I doubt that any of the Epic Records executives watching that performance would even be in that room if they weren’t positioned to make millions off of Bobby’s exploitation.

If Bobby Shmurda were my son, I’d say, “Son, you’re better than that.  Your brilliance should be used to lift your brother, not to kill him.   You are meant to run the world, not perform minstrel shows for a room full of bigots.”  But the problem is that Bobby’s father was locked up in the prison industrial complex, which is why he’s quite content to stand in front of white folks and say, “I’m a hot n*gga.”

Bobby’s performance is a symptom of a larger problem, we know that.  And by encouraging him to promote and live a lifestyle filled with criminal, self-destructive behavior, they may be signing this kid’s death certificate.

You can watch the video below;

[youtube ZinsQ6bN4Qw]

Staff Writer; Dr. Boyce Watkins 

Dr. Boyce Watkins is the founder of the Your Black World Coalition.  For more information, please visit


7 Responses to “Rapper Bobby Shmurda’s Performance At Epic Records Made Me Feel Sorry For Him.”
  1. monica cowell says:

    @ Regis *heavens just opened up*.

    We live in a society where personal responsibility is just passe and you can blame others for your short comings and the short comings of a whole race of people. When you bring up the rap question you can also point out the myriad of black singers that aren’t acting out and embarrassing themselves and they are still making money. Too bad lots of people still want to pass the buck and blame their issues on others.

  2. Rey Beyond says:

    It is true that the executive at Epic are using Bobby Shmurda, but it is also true that Shmurda is using the executives. Epic Records is going to help him to go from local legend to nationally and internationally selling hip hop artist. That’s how business works. No two parties would voluntarily enter a contract which they did not both benefit. This is generally known and accepted in the business world, so we can’t say that it’s a problem when it happens in the music business.

    I wrote an article that addresses the real problem with hip hop… and it’s not bobby shmurda. You can find that article here

  3. ROBERT says:

    I also would like to believe that this brother had no conscious of what he was doing but that can’t be true because he’s auditioning and he’s giving them what they want to hear and see , this is what is so sinister about what is transpiring in the music and movie industries.

    EVERYONE in the world know of our musical heritage and that we produce some of the best musicians in the world who are not hard to find, but the smut peddling JEWS that control these industries purposely seek out this trash to influence our young impressionable children into a life of immorality, crime and uncivilized behavior and then to add insult to injury they leave the whole world to believe that we the black community is responsible for producing this garbage.

    AND for those of us old enough to have been exposed to the old entertainers , it should anger us all that someone has reduced our once proud and talented musicians to pants sagging circus animals.

  4. Jermar says:

    Just saw this topic and YouTube the video ane within seconds I clearly was ashamed due to thr fact that I know this dude has no direct conscious idea of what he’s doing.

  5. Regis says:

    Nobody is forcing his to make that music and nobody is forcing people to buy it. Nobody is forcing women to watch BBW to see women beat up other women. It all comes down to education, lifestyle and culture. Somehow mediocracy and criminal beahviour has become cool and then we act surprised that it is dragging the community down. Being a baby momma is now a career as is being a HO and measuring your self worth in handbags, shoes and weave, instead of career achievement and education. Nobody else is to blame except the individuals who choose that lifestyle. Stop blaming others, the blame sits squarely with those who participate . If they get paid for it, it’s because we are buying into it.

  6. ROBERT says:

    I forgot to post the interview with the rapper scareface, but I would like to add this , it’s a act of agression for someone to promote ciminal or uncivilized behavior to the children of others and that is what we are witnessing in the video above, someone actually goes out to find the most vile artist and make them rich and famous just and then turn them loose on our children for the sole purpose of corrupting and then destroying their minds.

    AT some point we’re going to have to confront the JEWS on this issue because as you can see from viewing the animal in the video, their doing too much damage.

    ALSO we should all stop calling it RAP MUSIC and call it what it is JEW MUSIC.

  7. ROBERT says:

    EPIC records is owned by sony music who’s CEO is DOUG MORRIS who is JEWISH and the CEO before him was ROB STRINGER who was the younger brother of HOWARD STRINGER who was the CEO of the SONY corporation , all were JEWS in fact the only non JEWISH executive at SONY [epic] is L.A RIED.

    IT’S time to face the fact that the filthy,degenerate rap music coming out of the mouths of people like this brother in the video are bought to us by jewish executives who control the music and movie industries, many artist have stated this like the rapper scareface and even miley cyrus!

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