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Was Jay-Z protecting his business versus Solange??

May 28, 2014 by  
Filed under Ent., Music, News, Opinion, Weekly Columns

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( Being media savvy is almost an art form; knowing what to say or do to trigger the media and the public is something that appears to take great skill to achieve. After the Solange-Jay-Z debacle earlier this month, the in-laws took to the store to go shopping, while Solange and Beyoncé did effective damage control by posting pictures of the two in happier times on Instagram. Media savvy and persuasiveness at its finest, right? But the biggest move was what Jay-Z DIDNT do, which was fight his sister in-law back. With a few defensive moves to combat Solange’s punches, Jay-Z protected his biggest investment; himself.

Jay-Z is obviously one of the wealthiest men in music. Besides album sales/royalties and his 200 million dollar Live Nation deal, Jay-Z makes his money through numerous business acquisitions such as once owning a stake in the Brooklyn Nets, his 40/40 clubs and his sponsorship’s with2014-beyonce-jay-z-solange-knowles Duracell, Samsung etc. According to, Jay-Z’s net worth accumulates to 450 million. By himself, he’s quite the investment and his market value is just a testament to his rags-to-riches story. But one must have a little rationale to think that Jay-Z and Beyoncé’s passive behavior toward Solange in the elevator had less to do with the choice to not attack and more to do with protecting their image. Solange really had nothing to lose, in where the Carter’s had EVERYTHING to lose.

If Jay-Z’s possible decision to not attack back was based on a financial decision, then it’s probably the wisest decision Jay-Z’s ever made. Numerous of stars have lost revenue or watched their business acumen wipe out to little to nothing. Many have spoken that they would have reacted back to Solange, attacked her when they put their hands on them. But, that thinking is a result of going to places and spaces they haven’t been. Perhaps Jay-Z had the line of thinking of protecting himself from lost endorsements; we will never know, but not reacting because you’re noble and not reacting because you want to protect your business are two clear different type of personal deficits. When pride goes against money, pride will always lose.

But, this isn’t to say Jay-Z ISN’T a noble man, though. It’s just realizing your worth in a predicament like Elevator-gate would make more sense on why you wouldn’t fight back. Yes, it is politically correct to not fight a woman or put your hands on one. But Paula Dean knew it wasn’t politically correct to admit use of the N word. She still admitted it, right?

Music Editor; Brad Washington
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2 Responses to “Was Jay-Z protecting his business versus Solange??”
  1. i washington says:

    It shows a lot of restraint and maturity on Jay-Z’s part not to fight back in such a heated situation. Most people would have fought back and assess the situation and damage later. Hats off to Jay-Z regardless of the motive.

  2. Papacool says:

    Investment or not, Jay Z did the honorable thing by not reacting publicly to being attacked by his sister-in-law. However, if walls could talk at the house, you may see a different reaction. Solange should enjoy her fifteen minutes of shame. The display of dysfunctionalism shifted all of the attention off of Kim K and the Jacksons to name a few. These people are famous at spinning things to draw some publicity and to make a name for themselves as they long to be the public’s eye. To have a sister as famous as Beyonce would be an honor and I would gladly stay under the radar and just enjoy being a part of something great. All this shows people is that money does not guarantee happiness, but it allows one to go shopping after acting a fool. I would hope that Solange will learn something positive from this experience, which would be helped by apologizing to everyone for her outburst. Then she and Jay could go on Oprah and explain to explain the nature of the situation, then and now. All families go through this type of thing, especially when there is money involved. If you think you have heard the end of this, stay tuned. Peace out, Papacool.

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