Comments on: Urban Fiction: the Good, the Bad and the Ugly. https://thyblackman.com/2012/03/01/urban-fiction-the-good-the-bad/ Black News 24/7 Online for the Black Community. Fri, 02 Mar 2012 03:10:11 +0000 hourly 1 https://wordpress.org/?v=7.1.4 By: Lonnie Radcliffe https://thyblackman.com/2012/03/01/urban-fiction-the-good-the-bad/comment-page-1/#comment-20079 Fri, 02 Mar 2012 03:10:11 +0000 http://thyblackman.com/?p=24893#comment-20079 I am not a writer, and thus I am not equip join the debate about literary genre, trends, personalities or any of those concerns. But I am very well equipped to weigh-in on one of the major reasons our businesses fail, including bookstores. In general, we don’t advertise our businesses, and we don’t advertise because we don’t understand the importance of advertising. Black businesses see advertising as a fungible expense instead of what advertising really is, an investment.

And our failure to advertise, and hence position our businesses to compete and survive is about to worsen further as we enter the era of web 3.0. Advertising as gone digital, and to effectively advertise a business, including a bookstore, that business has to maximize and manage its presence across the expanse of the internet. This can only be accomplished by dominating the search engines and high traffic directories. Such domination can still be achieved in a cost-effective manner, but the window will close in the next three years as spending for online advertising is expected to double from $34 billion in 2012 to roughly $70 billion in 2015. As that transition occurs, rates will become out of reach.

I represent the largest search engine marketing and distribution company in the U.S. and welcome your questions and comments. We have affordable and effective solutions that will enable your bookstore to compete.

Best regard,
Lonnie Radcliffe

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