(ThyBlackMan.com) There are a lot of things that you need to consider when you’re in the position of setting up your own business. The reality is that running any kind of business is incredibly complex and challenging and if you’re not prepared to deal with that fact then you’re already doomed from the start. And what is the most common way that you discover those challenges? By running into them head-on. However, that’s not always the best or most productive way to go about things. With that in mind, here are five incredibly common business lessons that you should learn now, rather than waiting until later and learning them the hard way.
Security matters
It’s strange just how often security gets ignored by a lot of small businesses considering just how important it really is. Part of the reason that this happens is that, as long as your security is functioning properly, you might never really have to think about it all that much. However, the last thing you want it to be forced into an awareness of your security system’s limits the hard way. If you 
really want your security to function properly, then you’ve got to put the time in to think carefully about it and monitor it constantly. Things like Netverify can be incredibly useful for small businesses. Netveryify is a powerful suite of verification tools including identity so that you can your customers can be sure that there’s no risk of fraud. Similarly, you need to make sure that you’re thinking carefully about things like anti-malware and firewalls for your computer systems.
Treat your employees well
Your employees are the backbone of your company, that’s just a fact. If you don’t treat them well, then you can never expect them to do the same for you. One of the biggest mistakes that a lot of business owners can make is to assume that a paycheck at the end of each month is enough to keep employees happy and motivated. Sure, a fair wage is crucial, but you also need to think about emotionally supporting your employees and rewarding them for the work that they do day-in and day-out. Within all customized awards challenge coins make your employees feel a rush of exciting anticipation, assisting your employees to celebrate their individual triumphs. You can create precious metal medals for any accomplishment. For instance, you can have coins engraved with images of multiple medals to accommodate various ambitions.
Remember your customers
In the modern era, customers have more choice than ever before when it comes to where they spend their money. This means that it’s never been more important to focus on things like customer service. In a world where customers can get just about everything they could possibly want at the touch of a button, it’s that human element of your business which can make a real difference and connect them to your business in a more significant way. Remembering them and checking in to see how they’re doing from time to time is a small thing but it can make a huge difference to their perceptions of your business.
Keep things simple
It’s all too common for newer businesses to fall into the trap of trying to make things overly complicated right away. They assume that having more things going on at once somehow increases their legitimacy as a business. However, all this does is create more work and put your business at more risk. The best thing that you can do is to keep things simple. Don’t try and expand your business beyond the point that it’s sustainable and don’t try to take on more than you can realistically handle. By keeping things simple and building up, your business gradually it’s going to be far easier to keep things on track.
Social media isn’t going away
Far too many business owners hold the opinion that social media is little more than a trend that’s destined to fade away. Well, it’s been over a decade since the launches of both Facebook and Twitter and both of those sites are more popular than ever. The truth is that social media isn’t going away and it can be an incredibly useful tool for any business trying to grow their customer base and provide valuable content to their customers. The best thing that you can do is to embrace it.
Of course, you shouldn’t take this as a sign that you don’t have to worry about making mistakes going forward. The truth is that making mistakes is just a part of the reality of running any kind of business. If you’re not prepared to deal with that fact, then there’s a chance that you’re simply not ready to run a business in the first place. Mistakes can be incredibly valuable as long as you’re willing to learn from them and move forward in the best and most productive way possible.
Staff Writer; Terry Shakur