(ThyBlackMan.com) It’s tough to judge the potential in beauty industry unless you are into it- says Reema Khan, founder, and CEO of Shapes Brow Bar with 85 locations across U.S.
Reema learned the ancient art of threading in India where she born & grew up. Before moving to U.S, she explored a successful career as an entrepreneur in India by opening few salons and spas. She launched her first venture in Chicago’s Ford City Mall named as Shapes Brow Bar cart offering eyebrow threading services.
When she started her Brow Bar concept in 2004 with her husband Mohsen Khan, people were hardly aware of eyebrow threading. It took a steady time for this concept to hit the local market. But now, women knows well that brow shaping is a beauty trend, and they 
enjoy to get it done quickly in malls with affordable prices. Although, this emerging industry still has full potential to flourish many start-ups.
Recently, this Chicago couple has made a new dimension to the makeover industry with their concept of one brow at a time. This snew and unique concept is claimed to be the one stops shop for all makeover services combining it with the products to meet the growing demand for enhanced beauty & wellness services at reasonable price quotes.
Sharing Success Recipe!
It’s all about having an honest and true vision to help women look best of her physical appearance; that’s my secret to success- says, Reema Khan.
We have an entire focus on brow shaping, body art, and eye makeup by featuring these services and signature products with a commitment to quality. All these services are only possible by opening kiosk boutiques in high traffic locations and in most of the crowded malls to reach the customer footfall and selling high-quality makeup and skin care product brands at an affordable rate. This business model is result driven and target optimized that helps in repeat business.
The “Brow Bar in Mall” concept is exclusively designed to provide the beauty consumer products and makeover services in a beautiful environment to enhance and reconnect with women’s self-beauty. Moreover, by creating a membership-driven business model that targets the repetitive customer footfall we are all set to serve more than 3000 members per location. We have an ultimate goal to provide affordable and expert retailing solutions for our clients in a distinct environment.
But, What makes Reema’s approach interesting is the combination of her passion and experience to get the work done in the way she wants.
When you reach to satisfaction level of your business, then it’s not necessary to Celebrate the success each time. Indeed, it is the time to head towards the next target because if you spend time in patting yourselves on your shoulders then probably we’d fall behind. However, it’s the best time to check up for the new targets, practice presentation skills and updating financial records.
Reema explains, taking risks is quite obvious when you mostly deal with fresh products or services in the market. But when you are confident about your product or service, then nobody can resist you to reach the success. It’s all about how much efforts you put in and how hard you work for your dreams. Because at the end faith and purpose can only overcome all the fears. If you know how to reach your goals and know the way to overcome your fears, you will surely achieve much more than what you have expected in life in spite of pushing yourself back by doubt and confusions.
Staff Writer; Latasha Johnson