Dearth of Black media ownership. : ThyBlackMan.com

Monday, June 26, 2017


Dearth of Black media ownership.

November 3, 2015 by  
Filed under Business, News, Opinion, Tech/Internet, Weekly Columns

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(ThyBlackMan.com) In war, one of the first things the enemy does is destroy his adversary’s ability to communicate within its ranks. Chaos likely ensues if a fighting force cannot communicate internally. Individual soldiers end up doing their own thing, left to their own devices; they make decisions based on their individual situations and in their individual interests. This allows the enemy to come in and pick them off one by one, using false information and propaganda (Tokyo Rose), instilling fear of being captured or killed, or by making the individual feel abandoned and left with no hope of victory.

If the ability to communicate is maintained within a fighting force, it strengthens the group and provides confidence, assurance, and cohesion. Considering our penchant for soundbites, 140-character chirps, and listening to great speeches but not analyzing them and taking appropriate action, communication among Black folks has largely been reduced to little more than noise. And it’s getting worse.

Black newspapers used to be our main communication organ, but as the demand for electronic access to news has increased, newspapers have nearly become obsolete in some circles. Books were also a great source of communication because they contain so much knowledge written by scholars, historians, educators, and activists; but now we are so intellectually lazy that books have become passé and just something to brag about having on our bookshelves. Now we rely on Twitter and Face Book for our news.

Newspapers, radio, Internet, and television are the four dominantblack-media-ownership-2015 means of communications today. Black people still own a few hundred newspapers, many of which are struggling from week to week because Black folks do not subscribe nor do Black businesses buy ads to any large degree.

Black ownership of radio stations has drastically decreased in the past twenty years. Aside from a couple of great Black owned Internet wire services, “Black oriented” sites are not Black owned; and two of the three longstanding Black magazines, Essence and Ebony, have been reduced to fashion and entertainment, leaving Black Enterprise to carry the load of informing Black folks on economic issues. (I don’t mean to overlook other Black periodicals; I know they are out there getting the word out as best they can.)

Now let’s look at television. According to an article in TV News Check, June 27, 2014, written by Doug Halonen, “Whites owned 1,070 full-power commercial TV stations in 2013, up 14% from the 935 they owned in 2011. Racial minorities owned 41 of the U.S.’s 1,386 full-power commercial TV stations in 2013, up 32% from the thirty-one they owned in 2011— but only nine of those stations were owned by African Americans during 2013, down 18% from the eleven they owned two years previously, according to a study of station ownership released by the FCC…”

The FCC report also found that “Asians owned nineteen full-power TV stations in 2013, up 73% from the eleven they owned in 2011. Hispanics or Latinos owned forty-two full power TV stations in 2013, up 8% from the thirty-nine they owned in 2011.”

I guess I could end this article right here, but without application, knowledge and information are without effect. The obvious point here is the necessity for Black people to own more communications outlets in order to control and disseminate pertinent information to Black people. How? Establish syndicates that could purchase more outlets; form an alliance of affluent and conscious Blacks to purchase communications outlets and produce programs to empower rather than dumb-down Black people. Increase support of Black owned media and their advertisers by Black consumers; leverage the support of Black readers, listeners, and viewers of Black media by insisting on more than just mind-numbing idiotic portrayals of Black folks. These simple tactics could strengthen our lines of communications.

Accessibility, accountability, and acceptability are essential elements to a strong and relevant media presence within Black society. Our current position in that game is untenable and tenuous at best. In light of the fact that we have the financial wherewithal, collectively and individually, to purchase and support media outlets, it is intriguing how we seem to have settled for much less than we need.

Most of us understand and even admit we are in a war, behind enemy lines, and fighting for respect and empowerment. That being the case, why are we content with having our lines of communication controlled by others? If we are reluctant to acquire more conscious media outlets, the least we can do is hold those who purport to be “Black media” accountable by refusing to accept the trashy caricatures of Black people and the negative portrayals of Black life that bombard us every day.

Without control of communications an army is severely handicapped. We had better get rid of our negative channels of communications, shore up the positive ones, and create more of our own.

Written By James E. Clingman

Official website; http://www.blackonomics.com/


Comments

One Response to “Dearth of Black media ownership.”
  1. Marque Anthony says:

    Black media?
    What’s sad is that we African Americans are still calling ourselves BLACK because Caucasian oppressors called us that to contrast their color and to assign to us all the negative things BLACK is equated with in the dictionary. The fact is, like it or not and believe it or not, YOU ARE BROWN and your car tires are black. You can say black is a culture but when they deal with you, they deal with you based on it’s definition – dismal, gloomy, dark, diabolical, treacherous, devoid of light. WAKE UP AFRICAN AMERICANS. We do not call the Asian yellow man because he would not stand for it. We do not call the Native American a red man because he would not stand for it. We do not call the Hispanic man a brown man because he would not stand for it. And many Africans, Haitians and Jamaicans do not accept being called a color they know they are NOT.
    Ironically, African Americans are the only ethnic group/race on the planet which allows ourselves to be called a color we are not, allowing ourselves to be defined by color, by someone else and to allow ourselves to be attached to a color we are not – a color they filled with negative denotations. Then we fight to help keep the lie in place. Is it any wonder that cops treat us as BLACK people by the definition of dismal, gloomy, treacherous, evil etc? We will never rise and overcome as a people if we allow other groups to define us, to define us with a lie and we are sadly willing to help them. AFRICAN AMERICAN LIVES MATTER PEOPLE. Black is the color of my car tires, not my skin. I am a family and relationship counselor who specializes in deprogramming African Americans from slavery mindsets.

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