(ThyBlackMan.com) What’s in a name? Everything says Seneca Brookins, a positive young brother from Detroit’s Corktown community. And that is why he has given his company a most unique name.
The subject of a recent feature in the National Association for the Self Employed (NASE) trade publication, “Self Informed,” Seneca is the founder and IT project manager for Jasudo Inc., a young IT firm that develops Web sites and provides business solutions for small businesses.
Seneca says Jasudo, pronounced [ja- soo – doe], means “the way someone gets things done now.” When phonetically broken down, he explains that “Ja” means “yes” in German, “now” in Spanish and “already” in Portuguese. “Su” means “his,” “her,” and “their” in Spanish. “Do,” means
“execute,” “accomplish” and “exert” in English and “way” in Japanese.
The inspiration for the name came from Seneca’s desire to appeal to a global audience while demonstrating what his company is all about and how it delivers service to customers.
When I was introduced to Seneca roughly five years ago, he was the coordinator of the Detroit Summer Finance Institute (DSFI), founded by Suzanne Shank, the first African American woman to head a publicly traded financial institution. The DSFI program Seneca coordinated placed Detroit high school students in meaningful summer internships and he was a role model for the young people that participated.
Today, Seneca remains a role model to youth as a young African American entrepreneur. In most instances within the African American community, the positive message for students remains the mantra: Go to school and then work for someone afterwards. It’s really an outdated model given the decline of the large employers like we used to have in Detroit and other urban areas in America. That is why stories like Seneca are special.
He may never obtain the star power of a big-name athlete, or the street cred of the latest hip-hop sensation, but Seneca, and other young brothers like him, definitely deserve our admiration. In the true sense of the word, they represent a breed of young African American men who are brave enough to play the game of business and life by the rules, while still blazing trails that are unique and true to their spirits. In Seneca’s case, he is fulfilling his lifelong interest in graphic design and computers.
Young men like Seneca also are brave enough to coin a new word in the name of progress and Jasudo Inc. is proof. To learn more, please visit http://www.jasudobusiness.com.
Staff Writer; Scott Talley
This talented journalist is owner of a public relations firm; Scott Talley & Associates, Inc….